If you want to go into social media marketing sphere then you should check these points. Social media will help to improve your business but it also total havoc your business if your SMM not handled properly.
Here are 5 checklist points which you should always in your mind before involve in SMM.

1. Define your base strategy. Setup a budgeted road-map with intermediate mile stones that will help at fine tuning the campaign all along the way.Social Media Marketing is never an innocent act. It is time-consuming and will incur expenses.
2.Assess and understand your campaign’s environment. Do deep research and don’t stop til’ you get enough. Building an effective Online social media strategy implies thorough knowledge of the competitors’ doing’s on common platforms.. but above all, take an humble preview of how others from different sectors have done or are doing. Get into both successful and failed case studies. Learn more about technical potentials of each and every Social Network and platform.
3.Use some measuring and bench marking tools. They will let you know about your campaign’s success or need for fine tuning. Getting to know how many times your brand is mentioned across the web and rating these comments help at fine tuning the campaign. You should also be able to keep track of your on-growing relationships and traffic that comes from Social Platforms.
4.Always use quality relevant content when posting articles, multimedia and comments. Your content should be enough to encourage visitors to visit your website or buy your product.you have to put some do and don’t type tips and information in your article.
5.Use your brand name in all communication with the customers or visitors. Once your brand make highly known in your country or regional, it would be great success of your social media strategy.

So whenever you decide to go in social media marketing, you have to prepare yourself very well. If you use social media without precautions you definitely make a big mistake thus clear everything before start any SMM campaign.