Search Engine Optimisation (SEO)

On-site SEO

On-site SEO includes many elements in it such as title tags, keywords used, meta tags, etc. When trying to optimise your website, one thing you want to keep in mind when using any of the following SEO elements is not to overdo it. You might be tempted to shove a lot of keywords onto your pages, but that is not the goal. In fact, Google has unleashed an over-optimization penalty that targets websites that have too many keywords stuffed onto one page. So when it comes to keyword optimization, keep it simple – think of up to five keywords or keyword phrases for each page on your website and optimize for those.

Finding The Right Content

Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index. The key to pleasing both search engines and visitors is to have quality content on our website.

Off-site SEO

Link building is probably one of the most talked-about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to.

Need help with your website’s SEO?

Unsure of how to rank up in search engines or looking to create more brand awareness and visibility for your brand? Well we’re here to help! Contact us today and our dedicated team will be right with you on your brand journey!

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